We’ve been working away on a re-brand of Bug Music Video for some time now as the images below will explain. Bug sets out to explore creativity in music video today – from exciting work in mainstream videos, to experimental bedroom directors. With long time host Adam Buxton taking a sabbatical and a guest presenter taking the reigns each show, we chose a total refresh away from our the illustrated route we’ve produced for the last few years. Instead, we chose to take elements of music and film and create model bugs from the tools used to create the films being shown.
We’ve spent months dismantling a massive stockpile of items begged, borrowed and bought from eBay, charity shops and friends, with a notable mention to FX Rentals. Having amassed a floor full of assorted parts, we then set about building our bugs. We’ve made six so far, and the first is now in use, the rest will appear here over the course of the following Bug shows – we don’t want to give everything away at once. We also filmed the bugs with Phil Tidy to create the show indents that are currently being edited into full glory.
2 of our Bug models:
Bug 42 poster:
The new identity:
5 cine cameras, 4 video cameras, 6 microphones and numerous other music and film parts on the production line:
We recently worked on the branding for a bike fitter, creating a logotype that embodied the details involved in getting the perfect position. Clean lines, sharp angles and the dynamic crop angle make it playful as well as bold.
Look book brochure designed to promote the launch of a new Diageo campaign. We coupled some really strong handrawn typography with simple solid backgrounds to let the beautiful drinks shots jump off the page. Additional brand copy and key serve recipes are typeset cleanly to juxtapose the more illustrative titles. Strong compositions and image cropping are used that play to the drinks unique characteristics.
Working with agency RPM, we were given the chance to rebrand Le Col, a high-end cycling apparel brand created by pro rider Yanto Barker. In between racing on the professional circuit, Yanto has spent the last 5 years creating a range of clothing focussing on quality and technologically advanced fabrics – innovation born out of riding and racing. It was a bit of a dream brief really, mixing two of my passions, design and cycling, and here’s where we got to, with more to follow:
Re-cut font for master logo:
The name Le Col is french for the mountain pass, early executions looked at introducing the shape of the mountain, but the font always stood out on its own. Re-cut from Avant Garde, the introduction of the angled sections gave a sense of speed and hint of the mountain without getting too complicated.
We also re-cut the original roundel that had been in place, simplifying the design and creating a device that stood out better on the clothing, and at smaller scale.
Agency: RPM, Design in association with Mike Howes, Photography Tristan Holden
Our latest bit of contract publishing is a one hundred page, large format, book design job for Diageo. Raising the Bar uses bold typography coupled with punchy images to bring to life some heavyweight strategy.
