Urchin Japanese
Urchin Japanese is the latest culinary hotspot from the team behind Dorian, Notting Hill Fish Shop, Tuna Fight Club and debuts in their Supermarket of Dreams location in Holland Park. With an upgraded open restaurant kitchen, multi-level wood grill and rotisserie, the killer team have hit the ground running.
The identity pairs a unique Kaiju-inspired character with experimental typography for the wordmark that echoes the spiky nature of urchins. The monster is a quiet nod to the slang term, embracing a Mischievous and dark persona, a foreboding creature emphasised with the barbed and schizophrenic exterior.
It’s a deliberate shift from the sterile and conservative cues that underly the category. There is still a sense of elegance and sophistication, but with such a dynamic and passionate team, this was never about fitting in.
Head chef Yuji Shimokawa has quickly made this new venture a runaway hit, alongside the infamous Tuna Fight Club shenanigans. Authentic cooked Japanese produced with superior produce, meet Hot Japanese.
Expect classic dishes alongside the likes of; Orkney Scallop tempura layered with black truffle dusted with maituke powder garnished with tempura flakes, shaved ceps, ginger sauce and house Dirty Tendashi. Fresh Sea Urchin Donburi with fresh wasabi and Minina leaf.
Typography and illustration experiments:
Universal Music – House of Carmen
New brand identity and App design for the House of Carmen from Universal Music Group. House of Carmen is designed specifically as a community for creators who want access to some of the biggest artists in the world. Members of the community are presented with challenges that run across social platforms including; TikTok, Instagram and YouTube. Briefs vary, but the House of Carmen enables users to earns rewards and payment for their unique content. Join the community. Shape music culture.
The identity echoes the scrolling characteristics of social, with a quiet nod to film reels. The resulting H becomes a flexible holding device that creates a dynamic frame for photography and moving image. The suite of assets allows the brand to be both playful, and reserved, when needed. We also applied this design direction to the UI and UX approach for the App, with the internal team delivering the final build.
