We recently worked on the branding for a bike fitter, creating a logotype that embodied the details involved in getting the perfect position. Clean lines, sharp angles and the dynamic crop angle make it playful as well as bold.
Alternative concept:
Look book brochure designed to promote the launch of a new Diageo campaign. We coupled some really strong handrawn typography with simple solid backgrounds to let the beautiful drinks shots jump off the page. Additional brand copy and key serve recipes are typeset cleanly to juxtapose the more illustrative titles. Strong compositions and image cropping are used that play to the drinks unique characteristics.
Agency: RPM, Photography: Rob Lawson
Working with agency RPM, we were given the chance to rebrand Le Col, a high-end cycling apparel brand created by pro rider Yanto Barker. In between racing on the professional circuit, Yanto has spent the last 5 years creating a range of clothing focussing on quality and technologically advanced fabrics – innovation born out of riding and racing. It was a bit of a dream brief really, mixing two of my passions, design and cycling, and here’s where we got to, with more to follow:
Re-cut font for master logo:
The name Le Col is french for the mountain pass, early executions looked at introducing the shape of the mountain, but the font always stood out on its own. Re-cut from Avant Garde, the introduction of the angled sections gave a sense of speed and hint of the mountain without getting too complicated.
We also re-cut the original roundel that had been in place, simplifying the design and creating a device that stood out better on the clothing, and at smaller scale.
Agency: RPM, Design in association with Mike Howes, Photography Tristan Holden
The third book design in the series looking at After Work drinking occasions. Large scale typography coupled with bold, full-page photography.
Agency: RPM
Our latest bit of contract publishing is a one hundred page, large format, book design job for Diageo. Raising the Bar uses bold typography coupled with punchy images to bring to life some heavyweight strategy.
Agency: RPM
We’ve just finished the branding for Hoxton Pickles, the latest venture from James Morgan and Chris Todd. Diners at last weeks 2NO were given a jar of the Smoked bourbon, black garlic and dill pickle as Hoxton Pickles made its debut outing.
Final logo design:
Packaging:
Alternative design routes:
