Decca Luxe Branding
New identity and marketing collateral for Universal Music’s new venture. Decca Luxe,
is the Private Client division
of Universal
Music Group, offering unparalleled access to artists and musicians. It has been crafted with a luxurious and confident feel.
New Decca Luxe logotype:
Brochure collateral – The slipcase features embossed gold foil, with die cut detail allowing the blind embossed cover to show through. The final brochure is A4, with pages decreasing in scale to let the copy detail sit against the brand patterns.
Brand patterns inspired by cues from Decca’s rich heritage:
Guideline documents:
For more information on Decca Luxe, sign up here.
Illustration: Eri Griffin
Inverawe Smoked Salmon product innovation
Back last year we started on an innovation project, re-positioning and re-packaging Inverawe. Inverawe Smokehouses started in 1974, and produces some of the finest Smoked salmon in Scotland as well as other fish, meats and smoked products. As part of the project we immersed ourselves in their age old process of using hand built smokehouses and oak logs that define the award winning flavour, re-positioning the brand and progressing their packaging into a more unique and luxury field. Below is a small part of the work we produced.
Initial concepts, a more playful route:
Typographic route:
Agency: RPM
Decca Publishing identity
New work for Universal Music – Identity and brand development for its new Decca Publishing wing. Decca Publishing will offer, synch, sampling and repertoire in the fields of neo-classical, score and soundtrack music.
New identity:
Our modern take on the stave, becomes a bold graphic device when used across collateral:
Example application:
More info at: www.deccapublishing.com
