We delivered the branding and art direction for this impressive start-up, The Money Cloud. The Money Cloud is the international money service for the modern global economy. It allows users to get the best rates for money transfers worldwide. With RPM digital working on the in-depth strategy and user experience, we were tasked with translating that into a visually engaging brand. The results are clean and simple, focussing on the conversion tool and their trustworthy and transparent service.
The logo:
The mobile version of the website is designed to bring the conversion tool to the fore in a way that mimics an app:
The website focusses on the user experience with the conversion tool at the centre:
The logo is designed to be flexible, and can adapt and animate to add subtle movement and diversity:
Guideline and strategy document to ensure consistent brand use:
The City & Guilds Commendations platform has been created to reward and recognise the hard work of Learners and Centres alike. Commendations is designed to bridge the gap between Medals of Excellence and The Lion Awards, both of which we have also worked on and developed identities for.
Our idea behind the look and feel is to show the concept of uncovering hidden talent, this is expressed through copy and the fold device that further emphasises this. We have created an identity that is bold and impactful, but also flexible and adaptable to allow colleges and centres to incorporate it into their own guidelines.
Posters:
Toolkit examples showing how the identity can be used in print design:
We’ve been working on the strategy and branding for the launch of Cura TV. The Cura platform transforms mobile commerce through the power of video. Cura TV is a video-based mobile marketplace that provides a tailored and immersive shopping experience, on-demand. The platform allows vendors to easily shoot videos, tell engaging stories about their products and sell directly to consumers, all from directly within the app, including simple and secure payment and nationwide delivery. Cura TV is built on the world’s fastest transactional video platform.
We’ve worked with the team to craft a brand platform and robust design strategy and then turn that thinking into practice. The Beta version is now online and the app will follow shortly. It’s a brilliant concept and we’ve really enjoyed working with the team to bring this to life.
We recently created this voting website for City & Guilds Medal for Excellence programme, including photography, design and Art Direction, with coding and build taken care of by VU.
Sadly Royal Ascot didn’t take this one on. The concept focussed on the phrase ‘Having a flutter’, and could, in my biased view, have been a visually stunning campaign. Agency: RPM
Campaign Key Visual
6 Sheets
Billboards
Press Advert
Ticket Wallet
Advertorial
Concept and Art Direction development in collaboration with Sophie Peters, Lucy Mitchell & Dan Ayling
