Inverawe Smoked Salmon product innovation
Back last year we started on an innovation project, re-positioning and re-packaging Inverawe. Inverawe Smokehouses started in 1974, and produces some of the finest Smoked salmon in Scotland as well as other fish, meats and smoked products. As part of the project we immersed ourselves in their age old process of using hand built smokehouses and oak logs that define the award winning flavour, re-positioning the brand and progressing their packaging into a more unique and luxury field. Below is a small part of the work we produced.
Initial concepts, a more playful route:
Typographic route:
Agency: RPM
Chivas Regal photography
A few recent shots photographed and retouched in house for a Chivas Regal and Bang & Olufsen campaign.
World Class Drinks
Design and Art Direction for Diageo’s World Class Drinks premium range of spirits. Photography by Rob Lawson across three shoots, including model casting, locations and art direction for the summer drinks campaign and the World Class Bartender Competition we shot in South Africa.
Agency: RPM
Photography: Rob Lawson
Drinks Stylist: Tara Garnell
Props Stylist: Tamsin Weston
Johnnie Walker
A few bits of design and art direction from our work on the revised Johnnie Walker brand.
Instore FSDU design based on the iconic bottle shape:
Photography: Rob lawson | Producer: Jennifer Pattison | Stylist: Tara Garnell | Props: Tamsin Weston
Agency: RPM/Love | 3D: Greg Walker
