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All posts in: Strategy

Inverawe Smoked Salmon product innovation

Back last year we started on an innovation project, re-positioning and re-packaging Inverawe. Inverawe Smokehouses started in 1974, and produces some of the finest Smoked salmon in Scotland as well as other fish, meats and smoked products. As part of the project we immersed ourselves in their age old process of using hand built smokehouses and oak logs that define the award winning flavour, re-positioning the brand and progressing their packaging into a more unique and luxury field. Below is a small part of the work we produced.

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Inverawe

Inverawe_pattern

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Inverawe_4

Initial concepts, a more playful route:

Invwrawe_6

Inverawe_5

Typographic route:

Inverawe_7

Agency: RPM

EAMS Group branding

EAMS Group offers world class asset and safety management solutions to an impressive portfolio of global clients. They deliver innovative technology solutions to a broad range of clients in the engineering industry; from airports, rail and transport networks, ports and utilities. We were tasked with bringing this offering to life through a re-brand and rollout of new collateral.

Our concept focussed on creating a flexible system of graphic assets that used engineering textures and shading in a contemporary and impactful way.

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EAMS_Group2

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EAMS_Group4

ClubEasy branding

We spent the early part of the year re-branding the student letting company ClubEasy. Our re-branding was part of some extensive research that had given us a revised strategy and clear plan for the future. It was an interesting and challenging job, and unfortunately it wont see the light of day as the company went into administration before we could implement the revised strategic approach.

CludEasy_logo

CludEasy_guides

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Cura TV branding

We’ve been working on the strategy and branding for the launch of Cura TV. The Cura platform transforms mobile commerce through the power of video. Cura TV is a video-based mobile marketplace that provides a tailored and immersive shopping experience, on-demand. The platform allows vendors to easily shoot videos, tell engaging stories about their products and sell directly to consumers, all from directly within the app, including simple and secure payment and nationwide delivery. Cura TV is built on the world’s fastest transactional video platform.

We’ve worked with the team to craft a brand platform and robust design strategy and then turn that thinking into practice. The Beta version is now online and the app will follow shortly. It’s a brilliant concept and we’ve really enjoyed working with the team to bring this to life.

Website design phase 1:

Cura TV branding

Master Logo:

Cura TV branding

Grid texture:

Cura TV branding

Master Logo:

Cura TV branding

Further branding examples:

Cura TV branding

Cura TV branding

Cura_stationeryInitial sketches:

Cura TV branding

Find out more at: www.oncura.tv

 

Arnolfini Gallery

Limited Edition Design recently completed a brand audit for the Arnolfini Gallery in Bristol. Covering case studies, research, marketing and strategic ideas for its vision and core messaging moving forward. Nice to get the grey matter working again. Its a great venue, with amazing potential and years since I’ve been back to Bristol…

Arnolfini BRAND AUDIT