Inverawe Smoked Salmon product innovation

May 2, 2017
Art Direction, Branding, Design, Packaging, Photography, Strategy, Typography

Back last year we started on an innovation project, re-positioning and re-packaging Inverawe. Inverawe Smokehouses started in 1974, and produces some of the finest Smoked salmon in Scotland as well as other fish, meats and smoked products. As part of the project we immersed ourselves in their age old process of using hand built smokehouses and oak logs that define the award winning flavour, re-positioning the brand and progressing their packaging into a more unique and luxury field. Below is a small part of the work we produced.

Initial concepts, a more playful route:

Typographic route:

Agency: RPM

Jubba brand identity

April 27, 2017
Art Direction, Branding, Design, Illustration, Typography, Web Design

New identity for an events company specialising in events that are a little bit different:

Illustrations courtesy of Mathew Green:
www.icantbelieveitsnotbetter.co.uk

Find out more here:
http://jubba.net

Decca Publishing identity

April 27, 2017
Art Direction, Branding, Design, moving image, Typography, Web Design

New work for Universal Music – Identity and brand development for its new Decca Publishing wing. Decca Publishing will offer, synch, sampling and repertoire in the fields of neo-classical, score and soundtrack music.

New identity:

Our modern take on the stave, becomes a bold graphic device when used across collateral:

Example application:

More info at: www.deccapublishing.com

Mercury KX logo design

November 3, 2016
Art Direction, Branding, Design, Typography

We created the new record label identity for Mercury KX, a new initiative from the Universal Music Group. The new logo icon is formed from the M, K and X with the wordmark re-cut from Hoefler’s Knockout to reflect the more angled lines and symmetry of the icon. Soft launched for Ólafur Arnalds, Island Songs with more updates to follow in the new year. Sign up for more info here.

Icon construction and typography details:

New Diner Menu

September 28, 2016
Branding, Design, Illustration, Typography
diner menu, Menu Design, The Diner, The good life diner

New menu designs for the London Diner chain:

Typography details:

Mini copy details:

Alternative colourways:

Made in the USA book design

September 16, 2016
Art Direction, Book design, Branding, Design, Illustration, Typography
Florence Cornish, Kyle Books, Made in the USA

Our latest book design project for Kyle Books has hit the shelves. Made in the USA by Florence Cornish, is a culinary guide to, and celebration of, all things great and glorious about American food – 100 recipes showcasing the melting-pot of American cuisine.

With our fascination for all things Americana, this was a lovely job to pitch for and has been a labour of love, from the custom lettering and typography, to the quirky illustrations throughout.