Working with agency RPM, we were given the chance to rebrand Le Col, a high-end cycling apparel brand created by pro rider Yanto Barker. In between racing on the professional circuit, Yanto has spent the last 5 years creating a range of clothing focussing on quality and technologically advanced fabrics – innovation born out of riding and racing. It was a bit of a dream brief really, mixing two of my passions, design and cycling, and here’s where we got to, with more to follow:
Re-cut font for master logo:
The name Le Col is french for the mountain pass, early executions looked at introducing the shape of the mountain, but the font always stood out on its own. Re-cut from Avant Garde, the introduction of the angled sections gave a sense of speed and hint of the mountain without getting too complicated.
We also re-cut the original roundel that had been in place, simplifying the design and creating a device that stood out better on the clothing, and at smaller scale.
Agency: RPM, Design in association with Mike Howes, Photography Tristan Holden
Our latest bit of contract publishing is a one hundred page, large format, book design job for Diageo. Raising the Bar uses bold typography coupled with punchy images to bring to life some heavyweight strategy.
We’ve just finished the branding for Hoxton Pickles, the latest venture from James Morgan and Chris Todd. Diners at last weeks 2NO were given a jar of the Smoked bourbon, black garlic and dill pickle as Hoxton Pickles made its debut outing.
Some new work for the new year. We recently crafted these posters for the London Diner chain to focus on some of their key dishes and drinks. A mix of bold typography and punchy illustration to add impact and colour.
