New brand identity and App design for the House of Carmen from Universal Music Group. House of Carmen is designed specifically as a community for creators who want access to some of the biggest artists in the world. Members of the community are presented with challenges that run across social platforms including; TikTok, Instagram and YouTube. Briefs vary, but the House of Carmen enables users to earns rewards and payment for their unique content. Join the community. Shape music culture.
The identity echoes the scrolling characteristics of social, with a quiet nod to film reels. The resulting H becomes a flexible holding device that creates a dynamic frame for photography and moving image. The suite of assets allows the brand to be both playful, and reserved, when needed. We also applied this design direction to the UI and UX approach for the App, with the internal team delivering the final build.
Welcome to LC___CC – Le Col Cycling Club. Ride with legends, train with Pros and turn your effort into rewards. A community united by stories, shared goals and hard-and-fast ambition. The most rewarding club in cycling.
Limited Edition Design worked with the senior Le Col team, to develop a branding strategy, messaging and a dynamic new visual and verbal identity — including user interface and experience design across hundreds of items and details to enable development agency Savvy, and the internal team of developers, to bring the complex platform build to life. From the outset, the concept was a digital first approach, so the visual identity had to be flexible enough to work across multiple strands, whilst ensuring a sense of community and warmth.
The visual design approach comprises of entirely new colour systems, photography, typography, iconography and signature graphic assets in both static and animated forms. The iconography plays a key role in creating a visual language and design system for the content, whilst typography plays to a fluid, more conversational tone to maintain that warmth.
A small selection of our work below, with an update to follow soon.
The identity also runs across mens and womens Kit design that is only available to members:
Wireframing and interaction design to integrate Club into the overall eCommerce design we’ve developed for the master brand. Maintaining enough of a unique feel that it can standout and be signposted as part of the customers user journey.
