We Art Directed these two, 45 second, videos for Johnnie Walker Red Label and Black Label. Shot on Phantom for beautiful slow motion, each film highlights the flavour cues specific to the variant. With a mix of liquid nitrogen and an array of ingredients and hitting utensils, we managed to capture the explosive nature of the taste notes in super slow motion with balletic elegance.
Johnnie Walker Black Label:
Johnnie Walker Red Label:
Original storyboards:
Agency: RPM
Director: Martin Wonnacott
Production: ParkVillage
Music: Patrick Cannell
Additional photography art direction for Diageo’s iconic Johnnie Walker whisky. Developed for the global toolkit as part of the rebrand and repositioning of the world’s number one selling whisky.
Instore FSDU design based on the iconic bottle shape:
Agency: RPM/Love
Photography: Rob lawson
Stylist: Tara Garnell
3D: Greg Walker
