Royal Ascot 2013 – pitch concept

• September 4, 2012
• ABL, Art Direction, Branding, Design, Digital
• Branding, Key Visual, Limited Edition Design, Limitededitiondesign, limitededitiondesign.co.uk, Pitch Concepts, Royal Ascot

Sadly Royal Ascot didn’t take this one on. The concept focussed on the phrase ‘Having a flutter’, and could, in my biased view, have been a visually stunning campaign. Agency: RPM

Campaign Key Visual

6 Sheets

Billboards

Press Advert

Ticket Wallet

Advertorial

Concept and Art Direction development in collaboration with Sophie Peters, Lucy Mitchell & Dan Ayling