We’ve spent the last six months working closely with the Stryyk team to realise the initial concept and bring the first two products to market. Our strategy and positioning is inspired by the idea of enjoying a night out without compromise. A love of going out, being part of the story and not missing out. An innovative approach, for an innovative product, removing the stigma of ‘not’ drinking, by delivering a product with the taste and complexity to build a proper cocktail with zero-proof.