Johnnie Walker brand videos

• October 22, 2015
• Art Direction, Branding, moving image
• Johnnie Walker Black Label, johnnie Walker brand videos, Johnnie Walker Red Label

We art directed these two, 45 second, videos for Johnnie Walker Red Label and Black Label. Shot on Phantom for beautiful slow motion, each film highlights the flavour cues specific to the variant. With a mix of liquid nitrogen and an array of ingredients and hitting utensils, we managed to capture the explosive nature of the taste notes in super slow motion with balletic elegance.

Johnnie Walker Black Label – Director’s Cut:

Johnnie Walker Black Label stills:

Johnnie Walker Red Label – Director’s Cut:

Johnnie Walker Red Label stills:

On set:

Original storyboards:

Agency: RPM
Director: Martin Wonnacott
Production: ParkVillage
Music: Patrick Cannell