Le Col Strava Challenge
Recent branding work for the Le Col 5 hour challenge on Strava. Over 88 thousand participants signed up, knocking out nearly a million miles in the saddle.
Recent branding work for the Le Col 5 hour challenge on Strava. Over 88 thousand participants signed up, knocking out nearly a million miles in the saddle.
We recently created a new handrawn logo for Le Col cycling apparel. The logo will form part of a more casual side to the brand, and currently we’re enjoying coffee from the branded mugs.
Working files:
Our original branding can be seen here.
Working with agency RPM, we were given the chance to rebrand Le Col, a high-end cycling apparel brand created by pro rider Yanto Barker. In between racing on the professional circuit, Yanto has spent the last 5 years creating a range of clothing focussing on quality and technologically advanced fabrics – innovation born out of riding and racing. It was a bit of a dream brief really, mixing two of my passions, design and cycling, and here’s where we got to, with more to follow:
Re-cut font for master logo:
The name Le Col is french for the mountain pass, early executions looked at introducing the shape of the mountain, but the font always stood out on its own. Re-cut from Avant Garde, the introduction of the angled sections gave a sense of speed and hint of the mountain without getting too complicated.
We also re-cut the original roundel that had been in place, simplifying the design and creating a device that stood out better on the clothing, and at smaller scale.
Agency: RPM, Design in association with Mike Howes, Photography Tristan Holden