Identity design for a new street food setup focussing on recipes that are both healthy and ethically sourced. The Good Source branding is clean and simple with a flexible colour palette allowing the identity to sit cleanly with recipe and product photography.
Identity Design:
Example usage with photography:
Copy usage:
Patterns featuring the icon for packaging and texture:
see more at: www.thegoodsource.co.uk
Our latest BUG work for 2 shows in Manchester and Glasgow – celebrating the past 25 years of ground-breaking music videos from the XL Recordings label.
Find out more at www.bugvideos.co.uk
We recently worked on the branding for a bike fitter, creating a logotype that embodied the details involved in getting the perfect position. Clean lines, sharp angles and the dynamic crop angle make it playful as well as bold.
Alternative concept:
Look book brochure designed to promote the launch of a new Diageo campaign. We coupled some really strong handrawn typography with simple solid backgrounds to let the beautiful drinks shots jump off the page. Additional brand copy and key serve recipes are typeset cleanly to juxtapose the more illustrative titles. Strong compositions and image cropping are used that play to the drinks unique characteristics.
Agency: RPM, Photography: Rob Lawson
Working with agency RPM, we were given the chance to rebrand Le Col, a high-end cycling apparel brand created by pro rider Yanto Barker. In between racing on the professional circuit, Yanto has spent the last 5 years creating a range of clothing focussing on quality and technologically advanced fabrics – innovation born out of riding and racing. It was a bit of a dream brief really, mixing two of my passions, design and cycling, and here’s where we got to, with more to follow:
Re-cut font for master logo:
The name Le Col is french for the mountain pass, early executions looked at introducing the shape of the mountain, but the font always stood out on its own. Re-cut from Avant Garde, the introduction of the angled sections gave a sense of speed and hint of the mountain without getting too complicated.
We also re-cut the original roundel that had been in place, simplifying the design and creating a device that stood out better on the clothing, and at smaller scale.
Agency: RPM, Design in association with Mike Howes, Photography Tristan Holden
The third book design in the series looking at After Work drinking occasions. Large scale typography coupled with bold, full-page photography.
Agency: RPM
