Universal Colours
Creative Direction

New project refining the strategy and positioning for Universal Colours and developing a roadmap for its future.

Includes creative direction for brand photography and all new season visual assets. Template overhaul and re-platforming of crm. Refined tone of voice and copywriting guidelines and ongoing brand marketing.

The art direction for the new Autumn/Winter collection centred on a location that harmonised with the season’s colours. Stockholm and its surrounding archipelago provided the ideal backdrop for a palette of deep reds, dusty rose, mushroom, lilacs, navy and blue greys.

Creative Director: Paul Greeno
Client: Universal Colours
Photography, Lifestyle: Alex Bingham
DoP/Videography: Blake Temple
Production: Jake Armstrong
Photography, Studio: Michael Blann
Talent: Madeleine Howieson, Sara van Vilet, McKinnon Walsh,
Nathanael Wong, Isa Yasmijn