Universal Music
House of Carmen
Brand identity
Strategy & Positioning
Creative Direction
Digital
New brand identity and App design for the House of Carmen from Universal Music Group. House of Carmen is designed specifically as a community for creators who want access to some of the biggest artists in the world. Members of the community are presented with challenges that run across social platforms including; TikTok, Instagram and YouTube. Briefs vary, but the House of Carmen enables users to earns rewards and payment for their unique content. Join the community. Shape music culture.
More Information
The identity echoes the scrolling characteristics of social, with a quiet nod to film reels. The resulting H becomes a flexible holding device that creates a dynamic frame for photography and moving image. The suite of assets allows the brand to be both playful, and reserved, when needed. We also applied this design direction to the UI and UX approach for the App, with the internal team delivering the final build.
Selected Projects
Universal Music AMSBrand Identity
Tower House RestaurantBrand Identity & Illustration
MercuryKXRecord Label Identity
Le ColBrand Identity
DorianBrand Identity
Urchin JapaneseBrand Identity
House of CarmenBrand Identity
McLaren Project AeroAdvertising Campaign
Two BrainsBrand Identity
Le Col Cycling ClubBrand Identity
Stryyk Non-Alc SpiritsBrand Identity
Eel SushiBrand Identity
RawveloBrand Identity & Packaging
CodortBrand Identity & Digital
Gold Notting HillBrand Identity
Le Col Campaign StrategyCreative Direction
Lost LovedBrand Identity
Axiom HospitalityCorporate Brand
Whitfield WinesBrand Identity
StrykkBrand Identity
51 North Private AviationBrand Identity
London Oyster FestivalBrand Identity
Panmure GordonBrand Identity