Lost Loved
Brand Identity
Brand identity
Creative Direction
Print Design
Merchandise
Lost Loved works with top agencies and directors, offering research, creative development, clearing and licensing for award-winning productions. By immersing in the creative and pairing teams with specialist researchers, they provide collaborative searches that respect budget, timing, and tone. With deep global sourcing — from major archives to niche creators — they uncover rare, richly textured materials that elevate ideas and transform strong concepts into unforgettable work.
More Information
The identiy is centred around that search and hunt. The hand illustrations gesture at picking and locating those hidden gems, unearthing rare, unseen, and historically rich material that can shift a project from strong to unforgettable.
The wordmark is set in Martin font, itself created from archival footage of the iconic 'I AM A MAN' civil rights protest sign. That sense of craft and preservation resonated.
Selected Projects
Universal Music AMSBrand Identity
MercuryKXRecord Label Identity
Le ColBrand Identity
Urchin JapaneseBrand Identity
House of CarmenBrand Identity
McLaren Project AeroAdvertising Campaign
Two BrainsBrand Identity
Le Col Cycling ClubBrand Identity
DorianBrand Identity
Stryyk Non-Alc SpiritsBrand Identity
Lost LovedBrand Identity
Eel SushiBrand Identity
RawveloBrand Identity & Packaging
CodortBrand Identity & Digital
Gold Notting HillBrand Identity
Le Col Campaign StrategyCreative Direction
Axiom HospitalityCorporate Brand
Panmure GordonBrand Identity
Whitfield WinesBrand Identity
StrykkBrand Identity
51 North Private AviationBrand Identity
London Oyster FestivalBrand Identity