Stryyk Non-Alc Spirits – Limited Edition Design

Strykk.
Non Alcoholic Spirits

Brand Identity

Strategy & Positioning

Packaging

Creative Direction

Photography

Email & Social

Positioning, Brand Identity, Creative Direction and Packaging for Stryyk's innovative range of non-alcoholic spirits. We worked closely with the Stryyk founders to realise the initial concept and bring their first three products to market. Our strategy and positioning is inspired by the idea of enjoying a night out without compromise. A love of going out, being part of the story and not missing out. An innovative approach, for an innovative product, removing the stigma of ‘not’ drinking, by delivering a product with the taste and complexity to build a proper cocktail with zero-proof.

More Information

A bold approach that needed a bold brand, unapologetic and full of energy. We’re not about kooky craft, forced aspiration or self-importance. Uniquely summed up as; All the spirit. None of the alcohol.

Stryyk emulates the flavours of Vodka, Gin, Rum and Aperitivo. Stryyk Not Gin is a blend of juniper, rosemary and basil, while Stryyk Not Rum combines clove, oakwood and grapefruit. Stryyk is 100% natural with no sugar, no fat, no carbs and no artificial flavours.

“Over the years I have worked with numerous creatives, designers and agencies, never has the journey been so seamless, the thought, processes, detail and delivery been so considered and the execution clinical. A delight to work with, patient, diligent, open minded yet not afraid to challenge the status quo. I cannot recommend Limited Edition Design highly enough.”

Alex Carlton, CEO Founder, Stryyk™