Two Brains - Limited Edition Design

Two Brains
Kombucha

Brand identity

Strategy & Positioning

Creative Direction

Packaging

Two Brains is a range of drinks that nourish your gut and elevate your mind. A refreshing, premium non-alc Kombucha with Lion’s mane, combining gut-health with the mental focus of this incredible mushroom. We chose to break the tired conventions in the category to find a real brand truth, and bold identity, that fitted customers needs, rather than fitting into ambigous wellness cliches.

More Information

The gut, where 70% of the immune system is located, is often referred to as the ‘second brain’, playing a crucial role in overall health, hence Two—Brains. This physical overlap of gut, and brain, led to the brand device at the centre of the packaging design. This strategic product truth of gut-health and mental-health being at the core of the product, and brand. This interconnected relationship comes through in both the logomark, typography and kombucha packaging.

There’s a number of players in the Lion’s mane and mushroom market, but very few gave the consumer an easy access point to the mushroom movement. Key to our brand positioning was ensuring we avoided the obvious cliches and cheap drug references that are irrelevant to the product. A premium drink, for a more discerning consumer looking to bolster their immune system, add some perk, and enjoy a great tasting kombucha.