Tower House
Restaurant
Brand identity
Creative Direction
Illustration
Introducing Tower House: a new modern Mediterranean riverside restaurant in Richmond-upon-Thames, from the team behind Gold Notting Hill.
The restaurants Italianate clock tower has similarities to the iconic tower tarot card which ignited the initial creative thread. Our identities bespoke wordmark and typeface are inspired by the irregular, but beautifully characterful, hand-drawn typography in the iconic Rider–Waite tarot decks illustrated by Pamela Colman Smith in the early 1900s.
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The bold, painterly marks of the commissioned illustrations from Katie Tooke further bring to life elements of the restaurant concept with symbolism from within the decks. Adam & Eve and the Garden of Eden introduced into the Lovers card feature, as well as organic fruits and foliage inspired by the trees and plants that fill the garden room and planted terrace.
Handmade process and craftmanship across; brand identity, crockery, uniforms, restaurant signage and handpainted wayfinding, menu design with bespoke wax seal, matchbooks, handmade italian mosaic entanceway and marketing collateral.
Theo Hill, Executive Chef at both Tower House and Gold Notting Hill, has composed a menu which is spontaneous and full of joyful flavour. Dishes from chargrilled vegetables to hand-rolled parcels of silky pasta to wood-roasted whole turbot are reimagined with creativity while committing to seasonality and simplicity.Handmade process and craftmanship across; brand identity, crockery, uniforms, restaurant signage and handpainted wayfinding, menu design with bespoke wax seal, matchbooks, handmade italian mosaic entanceway and marketing collateral.
Inside Tower House, guests will find heirloom collectables and crafted objects, all articulating a love of soulful imperfection, whilst the restaurant’s elevated Riverside Garden offers sweeping views over the tree-lined curve of the River Thames, framed by the historical splendours of Richmond Bridge and Twickenham Bridge.
Bespoke typeface inpired by Rider-Waite tarot cards:
Creative Direction: Paul Greeno
Illustration: Katie Tooke
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