Urchin Japanese - Limited Edition Design

Urchin
Japanese Restaurant

Brand identity

Creative Direction

Illustration

Urchin Japanese is the latest culinary hotspot from the team behind Dorian, Notting Hill Fish Shop, Tuna Fight Club and debuts in their Supermarket of Dreams location in Holland Park. With an upgraded open restaurant kitchen, multi-level wood grill and rotisserie, the killer team have hit the ground running.

More Information

The identity pairs a unique Kaiju-inspired character with experimental typography for the wordmark that echoes the spiky nature of urchins. The monster is a quiet nod to the slang term, embracing a Mischievous and dark persona, a foreboding creature emphasised with the barbed and schizophrenic exterior.

It’s a deliberate shift from the sterile and conservative cues that underly the category. There is still a sense of elegance and sophistication, but with such a dynamic and passionate team, this was never about fitting in.

Head chef Yuji Shimokawa has quickly made this new venture a runaway hit, alongside the infamous Tuna Fight Club shenanigans. Authentic cooked Japanese produced with superior produce, meet Hot Japanese. Expect classic dishes alongside the likes of; Orkney Scallop tempura layered with black truffle dusted with maituke powder garnished with tempura flakes, shaved ceps, ginger sauce and house Dirty Tendashi. Fresh Sea Urchin Donburi with fresh wasabi and Minina leaf.