Le Col
Cycling Club
Brand identity
Creative Direction
Digital
UI & UX
Web Design
Limited Edition Design worked with the senior Le Col team, to develop a branding strategy, messaging and a dynamic new visual and verbal identity — including user interface and experience design across hundreds of items and details to enable development agency Savvy, and the internal team of developers, to bring the complex platform build to life. From the outset, the concept was a digital first approach, so the visual identity had to be flexible enough to work across multiple strands, whilst ensuring a sense of community and warmth.
More Information
Welcome to LC___CC – Le Col Cycling Club. Ride with legends, train with Pros and turn your effort into rewards. A community united by stories, shared goals and hard-and-fast ambition. The most rewarding club in cycling.
The visual design approach comprises of entirely new colour systems, photography, typography, iconography and signature graphic assets in both static and animated forms. The iconography plays a key role in creating a visual language and design system for the content, whilst typography plays to a fluid, more conversational tone to maintain that warmth.
“We started loyalty to keep our customers engaged, what we’ve achieved is a 300%+ increase in owned customer value.”
“We started loyalty to keep our customers engaged, what we’ve achieved is a 300%+ increase in owned customer value.”
Simon creasey, CMO, Le Col
Independent Agency Awards: Winner, Best digital Product
Creative Director: Paul Greeno
Platform Development: Savvy
Video Production: Squire
Photography: Chris Auld
Selected Projects
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Gold Notting HillBrand Identity
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Axiom HospitalityCorporate Brand
Panmure GordonBrand Identity
Whitfield WinesBrand Identity
StrykkBrand Identity
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