Le Col Cycling Club - Limited Edition Design

Le Col
Cycling Club

Brand identity

Creative Direction

Digital

UI & UX

Web Design

Independent Agency Awards: Winner, Best digital Product

Limited Edition Design worked with the senior Le Col team, to develop a branding strategy, messaging and a dynamic new visual and verbal identity — including user interface and experience design across hundreds of items and details to enable development agency Savvy, and the internal team of developers, to bring the complex platform build to life.

From the outset, the concept was a digital first approach, so the visual identity had to be flexible enough to work across multiple strands, whilst ensuring a sense of community and warmth.

More Information

Welcome to LC___CC – Le Col Cycling Club. Ride with legends, train with Pros and turn your effort into rewards. A community united by stories, shared goals and hard-and-fast ambition. The most rewarding club in cycling.

The visual design approach comprises of entirely new colour systems, photography, typography, iconography and signature graphic assets in both static and animated forms. The iconography plays a key role in creating a visual language and design system for the content, whilst typography plays to a fluid, more conversational tone to maintain that warmth.

“We started loyalty to keep our customers engaged, what we’ve achieved is a 300%+ increase in owned customer value.”

Simon Creasey, CMO, Le Col