
Nakimushi
Japanese Restaurant
Brand Identity
Creative Direction
Typography
Brand identity and bespoke typography for new restaurant, Nakimushi located in Notting Hill, West London. It's rare to come across a restaurant with such an idiosyncratic name. Nakimushi translates as 'crybaby' in Japanese, and drawing on its fusion of English and Japanese heritage, we took inspiration from the British idiom 'spat your dummy out' to create a playful visual identity.
More Information
Nakimushi is a contemporary Japanese restaurant housed within a beautifully converted three-storey townhouse. Created by the team behind Michelin-starred Dorian, the space brings together two concepts: a lively ground-floor ramen bar, and a more intimate restaurant and bar upstairs. The interiors blend Japanese influences with the townhouse’s original character, featuring warm timber, parquet flooring, brass detailing and rich oxblood tones.
The menu celebrates contemporary Japanese cooking, combining traditional techniques with high-quality British produce. Dishes range from comforting ramen bowls, including lobster ramen and char siu pork belly ramen, to creative small plates such as wild hamachi with yukari ponzu and quail tempura with apricot purée. Upstairs, robata-grilled dishes and larger sharing plates offer a more considered dining experience, bringing together inventive flavours and relaxed Japanese hospitality.









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